Advertising @ MammothSnowman.com
Reach. Trust. Measurable Results.
Hello — I’m Steve Taylor, better known as The Snowman.
For over 15 years, I’ve helped businesses in Mammoth Lakes utilize referral-based marketing to target travelers who are already planning their trips.
When people check our snow reports, weather updates, and webcams, they’re deciding where to rent, tune, and shop — that’s the moment we put your business in front of them.
If your goal is to connect with over 250,000 qualified visitors each season — people checking conditions on their phones at work and desktops at home before heading to Mammoth — I invite you to start with a 90-day test drive.
Brands like Footloose Sports, Black Tie Ski Rentals, Ikon Pass, Fast Ski Sports, K2 and Mammoth Mountain have partnered with us for years, consistently seeing new walk-ins, repeat business, and stronger brand recall across our audience.
Why Our Model Works
Traditional advertising shouts for attention.
Ours meets people exactly when they’re already looking for answers.
Every day, visitors check MammothSnowman for snow totals, weather forecasts, trail conditions, and trip updates. These are high-intent moments — when travelers are deciding where to rent gear, grab a meal, or book a tune before they arrive.
Instead of chasing clicks, we place your business inside that trusted routine. Our audience doesn’t see ads; they see recommendations from a source they already rely on.
That’s why our partners see real results — not just impressions. Over time, that repeated visibility turns into recognition, and recognition ultimately leads to new & repeat customers.
Audience Profile
MammothSnowman reaches a focused, high-value audience of travelers and locals who live for the mountain lifestyle.
Our readers are Ikon Pass holders, second-home owners, and frequent Mammoth visitors who plan every detail of their trips in advance. They rely on our updates to decide when to drive, where to stay, and which businesses to visit once they’re here.
Demographics at a glance:
Age: 28–70, with a substantial family segment and high repeat visitation.
Income: Moderate to high household income; discretionary spenders who invest in quality gear and experiences.
Behavior: Loyal, information-driven, and highly responsive to trusted local recommendations.
Reach: Over 250,000+ annual readers, 45,000+ Facebook followers, and 19,900+ active community members in our private Facebook Group.
These are not random web visitors — they’re destination decision-makers, and MammothSnowman is where they go for real, on-the-ground insight before they spend.
Proven Results
Our advertisers stay with us because the results show up where it matters most — in-store traffic and repeat customers.
When Fast Ski Sports tested a simple “Free Hot Wax” offer through MammothSnowman, one reader came in for the wax and left with over $1,000 in new gear.
Brands such as Black Tie Ski Rentals, Footloose Sports, and Fast Ski Sports have advertised with us for over a decade.
They know the audience we reach isn’t just scrolling for entertainment — they’re checking conditions, planning trips, and deciding where to spend.
That trust and timing turn visibility into measurable revenue.
How We Measure Success
We don’t chase clicks. We measure what counts — customers walking through your door.
Most of our advertisers use one simple system: they ask every customer, “How did you hear about us?”
Over time, the same answer keeps coming up — “I saw you on MammothSnowman.”
That’s the kind of feedback that matters. It’s honest, trackable, and straight from the source.
Some partners, like Black Tie Rentals, take it a step further with booking codes and portals to confirm exact numbers. Others rely on in-store tallies or point-of-sale notes.
Either way, the outcome is clear: when your business is visible on MammothSnowman, people find you before they arrive in town.
Advertising Products & Rate Card
MammothSnowman offers curated, high-visibility placements designed to reach visitors when they’re actively checking snow reports, weather, and travel conditions.
Each banner position is exclusive — no rotations, no clutter, and no wasted impressions.
Ad Products
Top/Core Banner (“Legacy Banner”) — $1,000 / month
Displayed directly below the top information box on our Home, Weather, and Snow/Bike Report pages. Ideal for premium branding or a standout seasonal offer.
Middle Banner — $750 / month
Positioned mid-page within high-traffic content. Excellent for time-sensitive offers, coupons, or event promotions.
Sidebar Banner (Desktop & Tablet) — $500 / month
Visible across all key content pages to desktop and tablet users. Ideal for consistent branding and local visibility.
Mobile Bottom Bar — $500 / month
A fixed banner at the bottom of every page for mobile visitors — high exposure for travelers on the go.
Text Ads with Links — $750 / month
Native placements are woven naturally into our articles and reports.
Example: “The skiing is excellent. To make your day more fun, try a Free Hot Wax at Fast Ski Sports → [link].”
Social Media Mentions
Sponsored mentions on our public pages and within our private Facebook community of nearly 20,000 members — the most active Mammoth Mountain group online.
Newsletter Sponsorship
Feature placement in our Snowman 10K Newsletter, which routinely achieves open rates well above industry averages during the winter season. A strong channel for monthly branding or promotional pushes.
Bundle Packages
Gold – $1,000 / month
- Top/Core Banner on one Core Page
- Sidebar Banner (site-wide)
- Mobile Bottom Bar (site-wide)
Silver – $750 / month
- Middle Banner on one Core Page
- Sidebar Banner (site-wide)
- Mobile Bottom Bar (site-wide)
Bronze – $500 / month
- Sidebar Banner (site-wide)
- Mobile Bottom Bar (site-wide)
- One monthly scheduled Social Mention
Core Pages
Home • Mammoth Weather • Snow Report • Bike Report • Video • Photos
Add-Ons (20% discount when bundled)
Social Mentions • Newsletter Sponsorship • Text Ads with Links
Terms
- Billing: prepaid monthly via automatic recurring payment; change or cancel anytime after the initial period.
- Commitment: first 90 days required; then month-to-month.
- Year-Round Discounts: available for annual partnerships.
- Creative: due three business days before the start of each billing cycle; one creative swap per month included.
Exclusivity & Limited Ad Space
We keep MammothSnowman clean and credible — and that means limiting the number of ads that appear on the site.
Each Core Page offers only two banner placements, and we partner with businesses whose services genuinely serve the Mammoth community and visitor experience. That focus keeps the site trusted, uncluttered, and effective.
When a reader sees your banner, it isn’t competing with noise — it’s standing beside the snow reports, weather updates, and trail news they rely on every day.
That exclusivity is why our partners stay for years and why their ads continue to perform season after season.
All Brands that Advertise with us in 2025
Footloose Sports, Black Tie Ski Rentals, Ikon Pass, Fast Ski Sports, Fort Independence, K2 Skis, Mammoth Mountain Ski Area, Black Tie Adventure Ski and Bike Rentals, and The North Face. All of these Advertisers have been with us for over 10 Years.
90-Day Test Drive — Killer Offer
If you’ve ever wanted to see what real, local visibility can do for your business, now’s the time.
For a limited period, new advertisers can take a 90-Day Test Drive at 20% off our standard rates. You’ll get the exact premium placements and full exposure across your chosen Core Page — no corners cut.
This offer is designed to demonstrate value quickly.
Over 95% of businesses that start a trial stay with us for multiple years — some, like Footloose Sports, have been on board for more than 15 seasons.
You’ll see results where they matter most: more recognition, more mentions, and more walk-ins. After 90 days, you can continue on a month-to-month basis or pause at any time — no long-term contract is required.
[Button: Start Your 90-Day Test Drive — 20% Off
Let’s Build Something Mammoth
I’ve been covering Mammoth Mountain for over 20 years — through every storm, every bluebird day, and every season in between.
That consistency built a loyal audience that trusts what we publish and the businesses we partner with.
If you’re ready to reach them — and see what that kind of credibility can do for your brand — let’s talk.
📞 Steve Taylor
Founder, MammothSnowman.com
760-709-1351
📧 steve@mammothsnowman.com
A short conversation is the first step.
After we talk, I’ll send you the full Media Kit and current availability.
[Button: Schedule a Call with Steve]
Facebook Reach Sample
Here is a Sample of a Static Banner
Here is a Sample of Text Ads with a Link
Get 20% OFF at Black Tie Ski Rentals. They offer a delivery service or can rent from their shop on Old Mammoth Road. To get the 20% Mammoth Snowman Discount, you must set up your rental 48 hours ahead of time. Here is the link to the discount.
Get a Free Hot Wax at Fast Ski Sports. Bring your gear in and tell them that the Mammoth Snowman sent you in for a Free Hot Wax. Fast Ski Sports is in the upper parking lot of the Vons Mall. Matt also does a great job if you need any ski repairs.
Got Ski Boot Pain? I used to deal with foot pain so bad that I was ready to quit skiing for good. That’s when I met the Boot Fitters at Footloose Sports. I have now had over 3000 days of skiing without foot pain. Here is the link to set up an appointment with them and learn more about their services.
Ad Purchase Terms
Advertising fees are payable in advance via credit card. Billing will occur each month on the same day you sign up via automatic credit card transaction through our merchant payment gateway, Stripe.com.
If you have more questions and want to talk to Steve Taylor first, you can reach out to me at steve@ mammoth snowman.com or at my cell, 760-709-1351, leave a quick voice mail, and I will call back ASAP.
Frequently Asked Questions
How long has MammothSnowman.com been running? – Since the Fall of 2004 – Yes, 20+ Years, Year Round!
What is Personal Referral Marketing or PRM? – PRM is known today as Influencer Marketing.
For example, when people post a positive comment about a location or product on their social media app, their friends get a personal referral. Many of those friends will be influenced to buy based on their friends’ positive posts.
Most of our website & social users have known Snowman for 10-20 years. They trust his local business referrals and the offers and coupons he posts.
What is the 70% Travel Rule? – That’s the percentage of people who have their trips all planned out before they leave home.
Everything they plan to do, where to stay, and what businesses they plan to shop at. If you’re not placing ads in front of these people, you’re missing out on many people coming into Mammoth Lakes.
How does your pricing compare to Google Adwords and Facebook advertising? – If you’re using Google, your goal is to get the click to your website. When you advertise with us, our goal is to bring people into your business.
What’s A Killer Offer? – That’s when you offer a great perceived discount or solve a potential customer’s problem.
Some examples are: We offered “20% off mid-week on food & drinks” at the White Bark for several years, which initially ran for seven days but proved too successful on weekends.
Here is a perfect example of a Branding Killer Offer Ad that works well: “Got Boot Pain? Click Here to Fix It!”
The user clicks on the ad and reads Snowman’s story of foot pain and getting it fixed at Footloose. In this case, the branding ad solves a problem and offers a personal referral on steroids.
Is there a Yearly Contract? There is an initial 90-day commitment when you start, and then it becomes a month-to-month agreement.
Are your Prices Negotiable? We are running a tight ship here and have minimal advertising space. The rates we charge are standard in the industry for the traffic we get and the age and trust of our total audience.
A bit more about Mammoth Snowman: The website has been online for the public since November 10, 2004. We are one of the longest-running blogs on the internet and are unique in that no other sites or communities like ours exist in the ski/snowboard resort sector that we know of.
**Footnote: When you run an ad with us, the goal is to drive business through the front door, not to your website. Do you want website traffic or walk-ins who are ready to purchase?
Learn The 70% Travel Rule
Not sure if you know this, but our travel research shows that over 70% of the people planning their trips to Mammoth Lakes have Their Entire Trip Planned Out Before They Leave Home.
If your current advertising is not reaching these travelers at home you’re losing out on a ton of potential income from new and repeat customers.
For those running a local newspaper, card deck, or radio ads you’re not reaching your ideal prospect during their trip planning stages or when they are checking current conditions.
Again think about this, the majority of people planning their trips to town have everything they are going to do all planned out ahead of time.
To solve this problem you need to reach your ideal prospect right at home or on their smartphones before they head to Mammoth.
The simplest and most affordable way to do that is to run an advertisement at MammothSnowman.com.
You will find that the Mammoth Snowman Website and Social Media Networks have a reach of over 300,000+ IP addresses every month.
The key here is that many of these people are Your Ideal Prospects.
Again if the marketing you’re doing is not reaching people before they travel to town, then you’re simply missing out on lots of customers and cash flow.