Advertising Information
Hello. My name is Steve Taylor, the Snowman. Over the last 15 years, I have been working with other businesses in town, helping them use Personal Referral Marketing to capture a larger portion of the people visiting the area.
If you’re interested in Reaching 350,000+ Ideal Prospects at home or on their smartphones and getting trackable results, consider taking a specially-priced test drive with us.
Footloose Sports, Black Tie Ski Rentals, Ikon Pass, Fast Ski Sports, and Mammoth Mountain have been with us for years, getting results (more new and repeat customers).
Website Traffic & Community Reach
Yearly Website Readers 350,000+ Unique IP Addresses
Facebook Page 45,985 People Likes / Monthly Reach up to 500,000
Very Active Private Facebook Group 19,700 Members – 100+ New Members a Week Year Round
Private Newsletter Open Rates at 125% – Reach is 10,000 people.
Website Daily Instant Notifications on Update – 5000+
Demographics
Mammoth Snowman is much more than a website; We are a Community of People who Interact Online Daily, Talking about Mammoth Mountain, Mammoth Lakes, and the Eastern Sierra.
Many of our website users stop by daily or weekly to see what’s up on the hill and whether they should make plans to come up. We also have a large readership that checks the website just before they come up to see the conditions and weather forecast and to see if we have any new local offers posted.
Who are our Website, Newsletter, and Social Media Readers? Most people reading our content are Ikon pass holders, second-home owners, frequent mammoth travelers, and locals.
Our Main Readership is 28-70 years old, with a family that skis, snowboards, mountain bikes, and recreates in the Mammoth Lakes and the Bishop area year-round. Income demographics are moderate to high.
All Brands that Advertise with us in 2025
Footloose Sports, Black Tie Ski Rentals, Ikon Pass, Fast Ski Sports, Fort Independence, K2 Skis, Mammoth Mountain Ski Area, Black Tie Adventure Ski and Bike Rentals, and the North Face. All of these Advertisers have been with us for over 10 Years.
Side Bar Desktop Ads
Ad Performance Metrics:
- Advertisers need to know how their ads perform on your website, including click-through rates (CTR), conversion rates, and impressions.
- Ads on our website have consistently performed well in the Mammoth Mountain Travel niche. All of our current advertisers and subscribers have been with us for over a decade. Branding ads get your name out there and get more people in the door. Coupon ads increase the effectiveness of your ad, with more walk-ins buying stuff from your business.
All Brands that Advertise with us in 2025
Footloose Sports, Black Tie Ski Rentals, Ikon Pass, Fast Ski Sports, Fort Independence, K2 Skis, Mammoth Mountain Ski Area, Black Tie Adventure Ski and Bike Rentals, and the North Face. All of these Advertisers have been with us for over 10 Years.
Ad Placements and Format:
Ads run on our MammothSnowman.com and EasternSierraMountainBiking.com websites.
Banners display in 790 x 90 for desktop and laptop and 399 x 250 for mobile.
Static Banners: These banners are placed within the main content section of our highest-traffic web pages at the fold, middle, and lower down the page.
Sidebar Desk Top Ads: Displayed on all high-traffic webpages, showcasing current advertisers and sponsors. Visible to desktop and tablet viewers only.
Footer Box: Displayed at the bottom of every webpage across the entire website, ensuring visibility on 100+ pages of content pages.
Text Ad with Links: Our home page contains text link ad opportunities. This spot can be used for branding, an offer with a coupon, or a landing page link.
Monthly Social Group Mention: We will post about your business in our Mammoth Snowman Facebook Group each month.
E-Newsletter: Bi-weekly newsletter with a spot for a Banner Ad and a Text Ad.
>>>Static Banners run on our two Home pages, Mammoth Weather, The Powder Forecast, Locals Snow Report, Webcams, and the Road Conditions Page. They will also run on our Photo Album Pages, Video Pages, and Mountain Bike Trail Pages starting in 2025.
Here is a Sample of a Static Banner
Here is a Sample of Text Ads with a Link
Get 20% OFF at Black Tie Ski Rentals. They offer a delivery service or can rent from their shop on Old Mammoth Road. To get the 20% Mammoth Snowman Discount, you must set up your rental 48 hours ahead of time. Here is the link to the discount.
Get a Free Hot Wax at Fast Ski Sports. Bring your gear in and tell them that the Mammoth Snowman sent you in for a Free Hot Wax. Fast Ski Sports is in the upper parking lot of the Vons Mall. Matt also does a great job if you need any ski repairs.
Got Ski Boot Pain? I used to deal with foot pain so bad that I was ready to quit skiing for good. That’s when I met the Boot Fitter’s at Footloose Sports. I have now had over 3000 days of skiing without foot pain. Here is the link to set up an appointment with them and learn more.
Here is a Sample of Footer Advertising
Current Rate Card & Packages as of 3-8-2025
#1 Bronze Package = Side Bar & Footer Box + Text Ad – $399 Monthly
#2 Silver Package = Text Ad, Side Bar & Footer Box, Monthly Social Mention – $499 Monthly
#3 Gold Package’s = Content Banner, Text Ad, Side Bar & Footer Box, Monthly Social Mention
Home Page Content Banner Gold Package
At the Fold is $899 Monthly – Sold – Reopens April 15th When Ikon Pass Ad is Over
Middle is $699 Monthly – Sold – Reopens May 1st
Lower is $599 Monthly – Sold – Reopens April 1st
Inner Pages Content Banners Gold Package
Mammoth Snowman Report: Mammoth Weather / Powder Forecast
Mammoth Mountain & Area Webcam Page
Road Conditions Webcam Page and Information
At the Fold is $499 Monthly – Reopens March 1st
Middle is $399 Monthly – Reopens March 1st+
Ad Purchase Terms
Advertising fees are payable in advance via credit card. Billing will occur each month on the same day you sign up via automatic credit card transaction through our merchant payment gateway, Stripe.com.
If you have more questions and want to talk to Steve Taylor first, you can reach out to me at steve@ mammoth snowman.com or at my cell, 760-709-1351, leave a quick voice mail, and I will call back ASAP.
Agreement & Simple Purchase Buttons
Mammoth Lakes Business Lic. Number #9796
What We Do and Post and our Time Lines
Description
*Regular Posting: Sunday – Tuesday and Fridays
Frequently Asked Questions
How long has MammothSnowmancom been running? – Since the Fall of 2004 – Yes, 20+ Years, Year Round!
What is Personal Referral Marketing or PRM? – PRM is known today as Influencer Marketing.
For example, when people post a positive comment about a location or product on their social media app, their friends get a personal referral. Many of those friends will be influenced to buy based on their friends’ positive posts.
Most of our website & social users have known Snowman for 10-20 years. They trust his local business referrals and the offers and coupons he posts.
What is The 70% Travel Rule? – That’s the percentage of people that have their trips all planned out before they leave home.
Everything they plan to do, where to stay, and what businesses they plan to shop at. If you’re not placing ads in front of these people, you’re missing out on many people coming into Mammoth Lakes.
How does your pricing compare to Google Adwords and Facebook advertising? – If you’re using Google, your goal is to get the click to your website. When you advertise with us, the goal is to get people in the door of your business.
What’s A Killer Offer? – That’s when you offer a great perceived discount or solve a potential customer’s problem.
Some examples are: We did a “20% off mid-week on food & drinks” at the White Bark for several years, which used to be seven days but was too successful on weekends.
Here is a perfect example of a Branding Killer Offer Ad that works well: “Got Boot Pain? Click Here to Fix It!”
The user clicks on the ad and reads Snowman’s story of foot pain and getting it fixed at Footloose. In this case, the branding ad solves a problem and offers a personal referral on steroids.
Is there a Yearly Contract? There is just the initial 90-day commitment when you start, and then this is a month-to-month agreement.
Are your Prices Negotiable? We are running a tight ship here and have extremely limited advertising space. The rates we charge are standard in the industry for the traffic we get and the age and trust of our total audience.
A bit more about Mammoth Snowman: The website has been online for the public since November 10, 2004.
We are one of the longest-running blogs on the internet and unique in that no other sites or communities like ours exist in the ski/snowboard resort sector.
Readers receive information on Local Conditions, What to Do, Fresh Photos, Video Reports, and Reliable Weather and Powder Forecasts. They also have access to our Very Active Private Facebook Group, which has 19,700 members now.
**Footnote: When you run an ad with us, the goal is to drive business in the front door, not to your website. Do you want website traffic or walk-ins who are ready to purchase?
Learn The 70% Travel Rule
Not sure if you know this, but our travel research shows that over 70% of the people planning their trips to Mammoth Lakes have Their Entire Trip Planned Out Before They Leave Home.
If your current advertising is not reaching these travelers at home you’re losing out on a ton of potential income from new and repeat customers.
For those running a local newspaper, card deck, or radio ads you’re not reaching your ideal prospect during their trip planning stages or when they are checking current conditions.
Again think about this, the majority of people planning their trips to town have everything they are going to do all planned out ahead of time.
To solve this problem you need to reach your ideal prospect right at home or on their smartphones before they head to Mammoth.
The simplest and most affordable way to do that is to run an advertisement at MammothSnowman.com.
You will find that the Mammoth Snowman Website and Social Media Networks have a reach of over 300,000+ IP addresses every month.
The key here is that many of these people are Your Ideal Prospects.
Again if the marketing you’re doing is not reaching people before they travel to town, then you’re simply missing out on lots of customers and cash flow.
For More Information and a Current Rate Card
Please Call Steve Taylor at 760-709-1351 or Email steve@mammothsnowman.com
