Advertising Demographics & Rate Card
Current as of 10-29-2022
A bit more about MammothSnowman.com, the website has now been around since November 10th, 2004.
We are one of the longest-running blogs on the internet and unique in the fact there are no other sites or communities like ours that exist in the ski resort community sector.
Readers get information on Local Conditions, What to Do, Fresh Photos, Video Reports, and Reliable Weather & Powder Forecasts. They also now have access to a new forum so they have a safe place online to hang out and talk about Mammoth.
Our readers love to utilize businesses that support our efforts, over the years, the best support has always come from coupons and special problem-solving offers.
Demographics
Who are our Website, Newsletter, and Social Media Readers? Ikon Pass Holders, Second Home Owners & Frequent Mammoth Lakes Travelers make up the bulk of people reading the content that we post.
Our Main Readership is 30-60 years old with a family that skis, snowboards, and recreates in the Mammoth Lakes and Bishop area year-round. Income demographics are on the high end.
Community Stats
Mammoth Snowman is much more than a website, We are a Community of People who Interact Online Daily Talking about Mammoth Mountain, Mammoth Lakes, and the Eastern Sierra.
Yearly Website Readers 250,000+ Unique IP Addresses
Facebook Reach in 2022 up to 300,000
Facebook Page 41,985 Page Likes & 43,112 Followers
Active Private Facebook Group 14,500+
Newsletter Open Rates at 125% – They get shared
Most Videos Get First 48 Hour Views of 2,500 – 5,000
Our Top Video had over 1.3 Million Views
*During Big Snowfall Years These Numbers Will Grow Exponentially
We have also added a new Community Forum to our website to replace the old Mammoth Forum that disappeared a few years back.
Brands that Advertise / Sponsor Us in 2022 – 2023
Footloose Sports, Black Tie Ski Rentals, Ikon Pass, Fast Ski Sports, Fort Independence, K2 Skis, Mammoth Mountain, Black Tie Adventure Summer Rentals, The North Face, Mammoth Second Home Owners & PriceLine.com
Regular Effective Banners Combo
Side Banner Bar For Desk Top and Tablet Users: With half our users on Lap Tops and Desk Tops the Side Bar Banner has always been effective with a great offer or problem-solving ad.
Rotating Sponsor Box for Mobile Users: Located below the second content box below the fold. Mobile users do not see the sidebar so you’re banner gets displayed with the main content via this placement. This spot is very effective with a great offer or problem-solving ad.
Text Ad w Link
The Text ad takes you’re great offer or problem-solving ad and turns it into a short text write-up with a link to a landing page at the mammoth snowman website. The Footloose Ski Boot Text also has a Personal Referal included in the text.
Newsletter Text Ad with Link
Your offer or problem-solving text ad is inserted into the email newsletter that goes out to several thousand people. Our Email Newsletters get some of the highest open rates in the digital marketing industry at over 125%. Yes, they get shared out a lot.
Social Media Ad Post
The Ad Post is a combination of your business visual ad and the text ad that’s created for your business. With our massive reach and a great offer, your Ad Post will draw in new and repeat business.
Included with all Advertising / Sponsorship Packages:
Marketing Set Up & Art Work: Snowman will meet with You to come up with a great offer or problem-solving ad. His Digital Marketing Team will then create your original Artwork, Text Ad Description, and Social AD Post.
Do you offer refunds? No, we do not offer refunds on advertising purchases.
Save and Get Better Results with Bundles
Fall Special 2022 > Take A Test Drive with the Bronze Bundle for $199 Monthly for 2 months and the Silver Bundle at $399 monthly for 2 months
#1 Bronze Bundle (2 Spots Open)
Side Bar – Coupon or Branding Banner: 300 x 250
Footer Box – Coupon or Branding Banner: 300 x 250
1 Social Media Post Monthly
Coupon & Branding Page Placement
The First Round of AD Art Work is included
Monthly Cost: Local Small Business $399 / Corporate $699
#2 Silver Bundle (2 Spots Open)
All of the Bronze Package Plus…
Email Newsletter – Text Ad + Link – 2x Times a Month
Things to Do Page – Text Ad + Link at MammothSnowman.com
2 Social Media Posts Monthly
Monthly Cost: Local Small Business $699 / Corporate $849
#3 Gold Sponsorship Bundles
Home Page Sponsor (Spot Re-Opens On December 1st)
Everything in the Bronze & Silver Bundle Plus…
You Get an Exclusive Combo Banner 300 x 250 / 728 x 90 at the Fold
Monthly Cost: Local Small Business $1000 / Corporate $1250
Locals Snow Report Page Sponsor (Open)
Everything in the Bronze & Silver Bundle Plus…
You Get an Exclusive Combo Banner 300 x 250 / 728 x 90 at the Fold
Monthly Cost November – May: Local Small Business $750 / Corporate $1250
Mammoth Mountain Weather & Powder Outlook Sponsor (Open)
Everything in the Bronze & Silver Bundle Plus…
You Get an Exclusive Combo Banner 300 x 250 / 728 x 90 at the Fold
Monthly Cost: Local Small Business $750 / Corporate $1250
Call, text or email Steve Taylor at 760-709-1351 – steve@mammothsnowman.com
Frequently Asked Questions
What is Personal Referral Marketing or PRM? – PRM is known today as Influence Marketing.
Here is an example: When people post a positive comment on their social media app about a location or product, their friends are getting a personal referral. Many of those friends will be influenced to buy based on the positive post their friends made.
Most of our website & social users have known Snowman for 10-20 years now. They trust his local business referrals and the offers and coupons he posts.
What’s A Killer Offer? – That’s when you offer a great perceived discount or solve a potential customer’s problem.
Some example offers, we did a “20% off mid-week on food & drinks” at the White Bark for several years, which used to be 7 days but was too successful on weekends.
Here is a perfect example of a Branding Killer Offer Ad that works great: “Got Boot Pain? Click Here to Fix It! The user clicks on the ad and goes over to Snowman’s own story of foot pain and getting it fixed at Footloose. In this case, the branding ad is solving a problem and offering up a personal referral on steroids.
Is there a Yearly Contract: Just the initial 90 commitment when you get started and then this is a month-to-month agreement? You can save by pre-paying an annual contract and get one month FREE.
Are the Ad Prices Negotiable? We are running a tight ship here and have extremely limited advertising space. The rates we charge are standard in the industry for the traffic we get and the age and trust of our total audience. To get better pricing use a bundle or a custom package.
What is the 70% Travel Rule? Not sure if you know this, but our travel research shows that over 70% of the people planning their trips to Mammoth Lakes have Their Entire Trip Planned Out Before They Leave Home.
If your current advertising is not reaching these travelers at home you’re losing out on a ton of potential income from new and repeat customers.
For those running a local newspaper, card deck, or radio ads you’re not reaching your ideal prospect during their trip planning stages or when they are checking current conditions.
Again think about this, the majority of people planning their trips to town have everything they are going to do all planned out ahead of time.
To solve this problem you need to reach your ideal prospect right at home or on their smartphones before they head to Mammoth.
The simplest and most affordable way to do that is to run an advertisement at MammothSnowman.com.
Call Today, text or email Steve Taylor at 760-709-1351 – steve@mammothsnowman.com
